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KMID : 1160120120010010023
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Journal of the Korean Society of Beauty Cultural Arts
2012 Volume.1 No. 1 p.23 ~ p.36
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The Influences of Appearance Concern and Appearance Satisfaction on the Beauty Care Behavior of Male College Students
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Jeon Hyun-Jin
Park Hea-Woon
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Abstract
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The purpose of this study was to investigate the influences of appearance concern and Appearance satisfaction on the Beauty care behavior of male college students. For data collection, a questionnaire was administrated to 419 male college students in Gwangju City, Korea, from June 1 to June 20, 2011. To analyze the data, the SPSS 18.0 statistics package was used, and descriptive statistical analysis, factor analysis, reliability analysis(Cronbach` α), regression analysis, path analysis were conducted. The results were as follows. First, it appeared that concern of appearance had positive influences on the Beauty care behavior. Second, it appeared that concern of appearance had positive influences on Appearance satisfaction. Third, the result suggested that Appearance satisfaction generally had positive influences on the aspects of Beauty care behavior. Fourth, it was found that appearance concern had direct impact on the a Beauty care behavior without mediation Appearance satisfaction.
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KEYWORD
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Appearance-concern, appearance satisfaction, beauty care behaviors
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